At Halcyon we're dedicated to creating an impression that lasts by delivering outstanding quality and a tailored, first-rate service.


Our services includes print sourcing from across the globe, mailing and fulfillment, and stock management.


We can manage every aspect of your campaign, from data to doormat, to help you achieve the highest return on investment.


Working across digital, print and video channels, our creative teams will bring their flair to your brand with professional, engaging content.


Whether it’s simply cleaning it up, advising on customer targeting or prepping it for mailing, we’ve got it covered.

& Pack

Seamless service from complex online orders to promotional fulfilment. Our services include warehousing and stock control.


Stay at the forefront of your customers minds with our extensive range of branded promotional products.


The world of printing can be a little bit of a minefield. But don't worry. Halcyon help is at hand!

We've developed some handy guides to explain the ins and outs of the services and techniques we offer. You will also find specific info on paper/envelope sizes, plus tips on how to supply your artwork to us.

Take a look around. If you can't find what you need, tell us and we'll get it up here!


When it comes to printing your job, there are a few techniques that we can use to make your project come to life. We'll advise you on what approach is best for your specific job.


This traditional printing method is called Offset Lithography. The image to be printed is first "burned" onto a metal plate using lasers and the plate is placed onto large printers (presses). The image is transferred (or offset) onto a rubber blanket and then the ink is essentially 'pressed' into the paper. Litho printing gives a consistently high quality finished piece, even on very long print runs, and prices reduce significantly the more you print.


This printing method simply prints images directly from an electronic file. The printers are a lot like photocopiers, but way more sophisticated! Digital printing is more suited to shorter runs and is faster than litho. Spot colours can be produced on digital print, and print can also be personalised, making each printed piece unique. It's also known as "relevant print" because it can be made relevant to the individual.

Liquid ink digital

Traditionally, digital printing uses dry powder to produce images. But now there are special machines that use liquid ink! This method produces prints with much sharper images, more vivid colors, and similar in quality to those produced by conventional (litho) inks…and sometimes even better! So if you want all the benefits of digital printing (low quantities, personalisation, fast turnaround), combined with the qualities of liquid ink, ask Halcyon about using liquid ink digital to print your next job.


Colour is print's bread and butter. Here's the low down on the different ways colour is described, and the techniques used in printing.


Digital screens (computers, mobiles, cameras etc) use Red, Green and Blue (RGB) light to display colour.


Commercial printing presses print with cyan (blue), magenta (red), yellow and black ink to produce colour. This is called CMYK process printing, commonly known as "four (or full) colour printing".

How does CMYK process printing work?

The original colour image is separated into four different colour values using software, and then transferred to printing plates. Small dots of these four base colours; cyan (blue), magenta (red), yellow and black (the k in cmyk), are printed at different angles to create the printed image. Amazingly, most colours are reproduced with just the four process ink colours.


The PMS System (Pantone Matching System) uses pre-set colour formulas to create thousands of ink colours. They are all listed on the Pantone colour chart, and each colour has a 'PMS' number to identify it. The pantone ink is made using the correct mixture of base colours, according to its specific formula. Using PMS inks is called "spot colour printing".

When to choose Pantone?

Printing spot colours can be expensive – it takes time to change out the inks in the press and clear it all up! CMYK process printing uses the same base colours all the time, making it a more cost-effective solution. However, colour is very subjective and every printer is different, and there are times when getting the exact colour is important, such as:

Consistent branding/logos - Think Royal Mail red or ASDA green. Using PMS colours for your logo and stationery will allow you to ensure colour accuracy and establish a standard that anyone working with your artwork will be able to match.

Colours outside the range of CMYK - Some colours simply can't be produced with CMYK, like navy blue or bright orange.

Colour consistency - If you are printing a booklet or catalog where a solid block of colour needs to be consistent from page to page, it might be worth using Pantone. When printing a solid colour with process inks, slight variations in the colour balance can affect the consistency of the colour.

Smooth coverage of large areas - A PMS colour works well when the consistency and saturation of large areas of a solid ink colour is important.


When choosing paper, it's important to choose the right option that will work best for your project.

Want to actually touch the paper? No problem. Just ask us what you're interested in and we'll be round with paper samples.


Paper is measured in grams per square meter (GSM): the higher the gsm, the heavier (and generally, the thicker) the paper. Here's a general guide to choosing the correct weight for your job:

  • 80-100 gsm: stationery, text pages for magazines, booklets, flyers and brochures.
  • 120-170 gsm: text pages for booklets, flyers and brochures giving a more expensive feel.
  • 200-250 gsm: magazine and booklet covers
  • 280-420 gsm: cards of all sorts and book/booklet covers.


Paper can either be coated or uncoated, and determines the final look and feel, as well as the usability of your printed piece.


This is essentially like a varnished piece of wood. The paper's surface is "coated" with a clay compound to make it smoother, reflect more light, and to reduce the amount of ink absorbed. Coated papers come in: Gloss (high shine finish), Satin (medium shine) or Matte (non glossy) finish.
HANDY HINT: Will your printed item need to be written on? Gloss coatings can make writing difficult. If you still want the gloss effect, coatings can be applied to one side only, like greetings cards/postcards, leaving one side uncoated for writing on.


This is paper that hasn't gone through any polishing rollers during manufacture and therefore has a rougher surface than coated paper. Because the surface hasn't been sealed, it soaks up ink and doesn't give the sharp finish achieved by coated paper. It is, however, easy to write on and gives a more natural or earthy feel to your printed piece.


Paper chosen for printing on is either brand new, recycled, or a mix of the two. And at Halcyon, all the paper we use is environmentally responsible, something which is extremely important to us. Here are all your paper options:

New paper – FSC

All new paper used by Halcyon is FSC certified. The FSC (Forest Stewardship Council) is the organisation responsible for making sure forests comply with strict regulations surrounding their social, economic and environmental sustainability. When you use FSC paper, you can be sure that:

  • Trees that are harvested are replaced or allowed to regenerate naturally.
  • Parts of the forest are protected entirely, in order to protect rare animals and plants.
  • Rights of indigenous people are protected. If they have sacred sites in the forest these are exempt from felling.
  • Local workers must be used to run the forest, and given training, safety equipment and a decent salary.
  • All the wood is tracked from the forest to the store.

If you do use new paper, then why not tell your customers about its environmental credentials. Add a section to your website using the points above, or link them to the official FSC website here. You can also print the FSC logo on any items you print. Just ask us on your next job and we'll supply you with the logo and the correct wording to use.


Thanks to advances in technology, recycled paper is more efficiently and environmentally produced than ever - in fact, paper can be de-inked, re-pulped and remade up to 8 times! One of the recycled paper ranges that we use is called ‘Revive' and is available as a 50%, 75% and 100% recycled. And any new paper mixed into the 50% and 75% grades is also FSC certified. Some of our clients use recycled paper on everything they print. If you'd like to know more about how you can use more recycled paper, get in touch.

Carbon Balanced

Paper is known as "Carbon Balanced" when any carbon emissions associated with the production of the paper have been offset, along with land saved for bio diversity, by the World Land Trust. The paper comes with a logo that you can add to your printed items and a World Land Trust certificate. All our Revive recycled papers are already carbon balanced, but you can request that any new FSC paper be carbon balanced too.


Click below to view our handy paper size guides. Why not print them out and pin them to your wall so they are just a glance away when you need it.


Click below to view our handy envelope size guide. Why not print it out and pin it to you wall so it's just a glance away when you need it.


Is your artwork ready for printing? If the answer's yes, but you're not sure how to supply it to us, just follow these simple 4 steps:

1. Files

For most printed items, we like to receive your artwork as PDFs. Sometimes we need it in other file formats, but we'll tell you if we do. If you are designing a brochure, supply the text pages as single pages, and the covers as spreads.

2. Resolution

For really good print reproduction we need files saved at 300ppi. This means there are 300 pixels per inch of the artwork. Any less than this and your artwork might print fuzzy, which neither of us want!

3. Colour

Save your artwork in the colour format CMYK as these are the ink colours used to print your artwork. It's best if you do this yourself as if we do it, the colour of your artwork may change and it might not print as you expect it to. If you have any difficulty converting your artwork to CMYK, we are on hand to help.

4. Bleed

Bleed is the little bit of extra that goes on all the edges of your printed piece. When the artwork is printed, it's printed on a larger sheet and then trimmed down to the right size. It means your final printed artwork runs to the very edge of the page without any ugly white border. Normally we ask for 3mm bleed on all artwork, and we'll tell you if it needs to be any different. Include crop marks when you save you file, this will show the printers where your bleed is and where they should trim the document.


Once your artwork is printed, there's a load of options as to how to fit all the paper together. Here are the most popular:


Saddle-stitching is a technique used to secure folded paper pages with staples down the middle of the spine. Many booklets, newsletters and small catalogues are saddled-stitched. This is a cost effective way to attach up to 40 pages.


Wiro binding (or spiral binding) involves threading a plastic coil onto the edge of your book. Often used for notebooks, wiro bound books can be opened completely flat as well as be wrapped around for reading. Pages can also be torn from the book if necessary.


Perfect binding is when paper pages are fixed to a cover or spine using glue. Perfect binding is used for books and magazines. They look professional, stack well, and are ideal for presentation pieces.


There are many ways a printed piece of paper can be folded. Once folded, each side or section of the printed piece is called a panel. There are loads more folding options to choose from and will happily advise you on what will work best for your project. Here are some of the most common ways to fold your printed piece:



Basis weight
the weight of paper in grams per square metre (gsm).

the process of fixing sheets of paper together.

a grade of paper often used in business correspondence.

the part of a printed image which extends outside the area to which the finished sheet will be cut.

a smooth transition between two colours. Also known as a graduated tint.

thick paper or card, usually from around 200gsm upwards.

Cartridge paper
rough or uncoated paper with high opacity and bulk, used for a variety of purposes such as envelopes.

Clipping Path
an outline, embedded into the file, that tells an application which areas of a picture should be considered transparent.

abbreviation for Cyan, Magenta, Yellow and Key (black), which make up the 4 process colours used as a basis for printing in full colour.

Colour separation
a process of separating one colour image into its four process (CMYK) colours ready for print.

Coated paper or board
material that is coated on one or both sides with a mixture of china clay, latex and/or other materials to give it a smooth surface that ensures high quality printing.

a series of folds that can extend, compress or collapse.

Continuous stationery
paper that is supplied on a reel ready for finishing techniques such as perforation and folding.

Crop marks
marks put into the artwork to show the proportion of the image to be printed and where the edges should be cut.

Die cut
a method of cutting board or paper into customised shapes using a 'die'.

Digital printing
a process where the artwork is applied directly to the material from the digital file instead of via plates or film.

Digital proofing
proofing directly from digital files instead of outputting film.

Dots Per Inch. The greater the DPI, the finer the print.

a mock-up made in the same weight and finish of materials as will be used in the final product.

a two-colour halftone reproduction generated from a one-colour photo.

Embossed paper
paper on which a raised or depressed design has been produced by the application of pressure.

Fold / Folding
Z fold, concertina, roll fold, gatefold, double gatefold, parallel fold - are all types of combination folding.

the numbering of pages.

a set of letters, numbers, punctuation marks and symbols that share a unified design. The design is called a typeface.

Four-colour process
the reproduction of full-colour images or artwork with the four process colours of yellow, magenta, cyan and black.

a fault where the density of ink is inconsistent due to uneven capacity of ink on the rollers during the printing process.

a shiny reflective paper or finish.

Graduated screen
a variation of the DPI in order to obtain a faded or more saturated print.

the direction of fibres in paper.

shades of gray ranging from black to white. In printing, grayscale uses only a black halftone plate.

an abbreviation for grams per square metre. Used to denote the thickness of paper or board.

Half perf
a perforation line that extends across only part of the paper width.

a tonal gradation made up of dots of varying sizes.

Halftone Screen
a grid of equidistant lines and spaces used in plate or block making.

irregular ink patterns that are printed on top of text or on the inside of an envelope to make the contents unreadable, usually for confidentiality reasons.

Inside Back Cover.

Inside Front Cover.

a device that outputs high-resolution images to film or directly on to plate material.

Inkjet printer
a type of printer that uses a spray of ink droplets.

text that is flush on both left and right hand margins.

the adjustment of space between letters.

Laid paper
a paper with a slightly ribbed, textured appearance that is created in the manufacturing process.

a product made by joining various papers and/or boards together, sometimes using plastics or foil.

a process of strengthening paper or board and giving it certain properties.

Laser printing
a method of printing that uses an intense beam of focused light to produce images.

the space between two lines of text, usually measured from baseline to baseline. Adjustments can make text more readable and pleasing to the eye.

Light fast
inks that will are guaranteed to have certain properties against fading when placed in direct light.

Line perf
a perforated line which runs across the width of the paper.

Listing paper
continuous paper with punched holes at the edges, often used for computer output.

Lithography (Litho Printing)
the art of producing printed matter from a metal plate on which the design to be printed accepts printing ink and the other parts of the plate being ink repellent.

a light brown paper made of wood pulp, often used for envelopes.

Matt paper
a paper with a dull even finish.

a very finely perforated cut.

the appearance of a printed image just outside of its correct position. Sometimes just one colour out of the four colour process can be mis-registered on the press, resulting in a slightly blurred image.

business forms that contain more than one leaf of paper per form to provide duplicates.

NCR (No Carbon Required)
commonly used in form sets for duplicate copies.

Outside Back Cover.

Outside Front Cover.

a common printing method, which transfers (or offsets) the image from the plate to the impression cylinder and on to the printing material.

Offset paper
uncoated paper.

Outline Paths
a term used when converting a font or graphic into a mathematical vector format. May also be called curves'.

copies produced in excess of the customer's stipulated requirement.

Pantone® colours
premixed ink colours that are often specified for printing as a spot colour. Can be matched using CMYK but will not be exactly the same colour as its spot colour counterpart.

a standard of measurement for text: 1 pica = 12 points, 72 points = 1 inch.

Perfect binding
a method of binding that fixes pages together with glue.

Pantone Mixing System. The Pantone ink system uses eight primary colours from which many shades are produced. These are individually numbered with a Pantone Reference. Using this system allows printers to mix inks accurately to match the colour specified by the customer.

Printed Postage Impressions (PPIs) are a pre-printed alternative to stamps and meter marks for UK and international mailings. Mailing houses can print PPIs for you straight on to the envelopes during the processing of your mailing job.

Primary colours
standard ink colours that are supplied by ink manufacturers ready for printers to use without mixing. Primary colours extend beyond the eight Pantone primaries.

Process colours
the reproduction of a full colour image using the four process colours of red, cyan, yellow and black. Each colour is printed separately on the press, one on top of another, to achieve the full range of colour and tonality in the original artwork.

a pre-production print used to check for errors and colour reproduction.

RA (Raw Format A)
used to define paper sizes.

500 sheets of paper.

Registration marks
marks put into artwork to ensure perfect alignment or registration during the print process.

the number of dots per inch (DPI) in an image or photograph. The higher the DPI, the better the resolution and print detail.

an acronym for Red, Green and Blue. RGB is a colour model used for computer monitors and colour video output systems. Colour separations for Litho Printing can not be made directly from RGB files and need to be converted to CMYK first. Digital printing can perform an automatic conversion of RGB files while printing.

Saddle stitch
the binding of a book or brochure through the centre fold using saddle wire.

Satin finish
a smooth paper with a finish that is slightly more reflective than that classed as 'matte'.

a series of ink dots that appear as a solid colour when printed. The depth of screen colour can be deepened by increasing the dot frequency or vice versa.

Screen angle
a method of halftone screen printing that avoids unwanted patterns when printing solid or graduated colours. The following angles are widely used: black 45 degrees, magenta 75 degrees, yellow 90 degrees, and cyan 105 degrees.

Screen ruling
the number of lines per inch (or centimetre) on a half-tone or tint screen, equal to the number of dots per inch on the printed image.

a mark or cut made part way through a sheet of paper or board to make folding easier and prevent the material cracking.

Show through
the extent of print that is visible through the paper. Lower opacity papers have more show through.

an area completely covered by ink.

Spot colour
is not made using the process colours. Instead the colour is printed using an ink made exclusively, as usually refered to by a Pantone® number. Each spot colour therefore requires its own separate printing plate. Spot colours do not apply to Digital Printing as the printing devices can only reproduce from the four process colours; cyan, magenta, yellow and black.

two or more adjoining pages.

SRA (Supplementary Raw Format A)
used to define paper sizes.

a proof-reader's symbol to indicate that the manual correction should be ignored and the copy should revert to the original.

a tonal area that lightens the density of the colour being used.

a chemical used in photocopying and laser printing.

a film negative which can be projected on to a screen or scanned to create artwork for printing.

a slight overlapping between two touching colours that prevents gaps from appearing along the edges of an object because of misalignment or movement on the printing press.

the art of arrangement, style, appearance and printing of type and typefaces.

UV varnish
a varnish applied after printing and set with ultra violet light to give a high gloss finish.

Vector Graphic
a graphic image formed by a series of points joined by angles and curves, which can be filled with colours and blends. As the picture is made from mathematical formula, it is not dependent on resolution therefore it can be scaled to infinity as a computer can recalculate the mathematical formula for any size.

a design or a pattern in paper which is visible when the material is held up to the light.

one or two words left on a separate line at the end of paragraph, especially where page breaks occur.

Z fold
a type of three fold that creates a Z pattern.